You've probably heard that data is the new oil. Software developers can replicate how Facebook works from interacting with it but that would not take Facebook out of business. Why? Because it's beyond having servers and code. They have a userbase with which they are leveraging to serve ads. Not just any ads, ads that are customized to the user. Artificial Intelligence is at the heart of why Facebook is a success. Personalization has proven invaluable for small businesses that can reach the clients who need or want their services. So, are you struggling to put your data to good use? Don't know how to turn your data into insights? Well. it's your lucky day! We know-how.